In the fast-paced MarTech industry, Hyros, a sophisticated ad tracking and attribution
software, and Banzai, a leading B2B engagement platform, have emerged as
powerhouses. Effective scaling, data analysis, and customer engagement are being
redefined by these businesses. However, Alex Becker, the founder of Hyros, and Joe
Davy, the CEO and founder of Banzai, is the visionary leaders who sit behind these
platforms. In this article, we' ll talk about who these people are, how their businesses operate,
and how they met. The term " Banzai Hyros; refers to the merger of two businesses:
Hyros, a multi-channel attribution company, and Banzai, a leading platform for video
engagement.
Globe Newswire reports
That Banzai purchased Hyros in a primarily stock deal for $110 million. Before Banzai's merger with 7GC & Co., a publicly traded special purpose acquisition company, this acquisition was intended to take place. VII, as well as Holdings Inc. Hyros is a multi-channel attribution company, while Banzai is a leading
enterprise SaaS Video Engagement platform. Hyros was purchased by Banzai for approximately $110 million in December 2022. Banzai's plan to merge with a special
Purpose acquisition company (SPAC)
Public, including the acquisition. It is a video engagement platform that powers on-demand video content, webinars, trainings, virtual events, and more. Originally began as a platform for on-demand inside sales and
marketing, it later expanded to assist businesses in increasing event registrations. was bought out by 7GC & Co. Holdings Corp. (VII) through a merger of businesses. A suite of services for digital businesses, including customer journey tracking, email/call tracking,
and ad attribution. was established by Alex Becker in 2006. was purchased for $110
million by Banzai. AdTech veteran and entrepreneur Inman Breaux joins Hyros as… 28
March 2023: AdTech veteran and entrepreneur Inman Breaux joins Hyros as CEO to
lead the multi-channel
Company Wire Demand Generation Report: Banzai Prepares to Go Public and Acquires Hyros for $110 Million 13-Dec-2022 Demand Generation Report Banzai, a startup based in Seattle, will go public via SPAC
and acquire… 09 December 2022: Following the SPAC deal, the company also stated hat it would pay Hyros $110 million to be acquired… GeekWire In English After agreeing to merge with a special-purpose acquisition company, Seattle-based marketing software startup Banzai announced on Thursday that it will go public.
After the SPAC deal closes on December 9, 2022, the company also stated that it will
Purchase marketing optimization startup Hyros for $110 million.
Understanding the Companies: Banzai and Hyros:
What is Banzai? Banzai is a US market-technology company on B2B event marketing, virtual engagement,
and pipeline acceleration. Its software allows companies to host and manage virtual events, webinars, product demos, and marketing outreach—all from one platform.Banzai mission to help marketing teams drive meaningful customer engagement and generate qualified leads through events.
Their products include:
Demio: A webinar platform for marketers
Reach: A tool to grow event attendance
Boost: An event analytics and engagement system
With clients like Microsoft,
With clients like Microsoft, Adobe, and Dell, Banzai has built a strong presence in
The virtual event and demand generation space. What is Hyros?
Hyros (short for Hyper Accurate Tracking) is a high-end ad tracking software created by
Alex Becker. It’s tailored for businesses spending significant amounts on advertising
and looking
Ultra-precise attribution.
Hyros specializes in:
Phone call and email attribution
Deep funnel analytics
AI-enhanced reporting
Cross-platform ad tracking
Its clients include e-commerce stores, digital agencies, course creators, and B2B
service providers who want to optimize their advertising spend with real-time
performance data.
Who Owns Banzai?
Joe Davy is the founder and CEO of Bbanzai. With a background in software
development and business strategy, Joe built Banzai from the ground up as a solution
to the fragmented virtual marketing space.
Early Career: Joe previously worked with companies like Avalara, where he led product
and engineering teams. Founding Banzai (2016): Recognizing the need for a more unified B2B event
marketing solution, Joe launched Banzai intending to improve audience generation
and event ROI.
Strategic Acquisitions:
Under Joe’s leadership, Banzai acquired several companies,
including Demio (webinar platform) and Hyros (tracking software), to build an integrated
MarTech suite.
Davy’s leadership style is data-driven and innovation-focused. He aims to simplify
Marketing complexity is addressed by providing scalable solutions for virtual engagement.
Alex, founder of Hyros:
Alex Becker is a well-known digital marketing world. He founded Hyros in 2020 with
experience in e-commerce, SaaS, and marketing automation.
Military to Marketing:
Becker started his professional journey in the U.S. Air Force
Force before transitioning into the world of SEO, digital products, and software.
Marketing Hero (Market Hero):
His earlier product, an email marketing platform,
gave him deep insights into how marketers think and scale.
Creating Hyros:
Frustrated by poor ad attribution and lost revenue due to
tracking issues, Alex developed Hyros to solve these challenges.
Through his transparent
Transparent and frequently brutally honest advice on marketing, business,
and wealth creation, Becker gained performance. A thorough comprehension of
automation, data, and performance marketing can be seen in both his content and
business.
The Acquisition When Banzai Acquired Hyros In a significant transaction in the marketing technology industry, Banzai officially purchased “Hyros” in June 2023. With this acquisition, Hyros' elite-level ad tracking capabilities and Banzai's expertise in B2B event marketing were combined.
Strategic benefits of the Acquisitions:
They gained access to top-tier tracking technology to integrate with their engagement
tools, allowing for better ROI tracking. The company scaled rapidly with access to new
enterprise clients and deeper integration into CRM and event software. Businesses can
now run events, capture leads, and track marketing spend all under one
platform. Joe Davy continues to lead the combined entity as CEO, while Alex Becker
plays an advisory and strategic role in product innovation and customer scaling.
Leadership Philosophy:
Joe's obsession with customers stems from his belief that resolving real-world customer
issues leads to long-term success. Innovation through Acquisition: Joe expands Banzai
rather than remaking the wheel by acquiring best-in-class solutions and integrating them
into a single system. Data-Driven Decisions: He promotes a culture in which product
and marketing strategies are based not on assumptions but on analytics.
Alex Backer, business principal: Alex Backer, business principal
Alex is a firm believer in creating products that make complicated procedures easier for
users. His primary focus is automation as a tool for personal freedom and business
expansion. Becker emphasizes that having a world-class product that provides real
value is the best form of marketing.
Market growth
Market growth is the expansion of a market's overall size, value, or volume over a given
period. Sales revenue, sales volume, or the number of customers are all ways to
measure it. Growth in a market is a sign of its attractiveness and potential for
profitability. How it works: Market growth refers to an increase in a market's demand for
a product or service that increases the number of businesses and
consumers participating.
It is frequently expressed as an increase in percentage over
time. Market expansion is a crucial determinant of a market's health, and the total
amount of money made by sales in the market is called sales revenue. The total
number of units sold is called the sales volume. The total number of people who use the
market to buy goods or services is referred to as the number of customers. Market
Share growth
Is the increase in a company's or brand's market share, which indicates
that they are expanding more Why it is crucial: draws in businesses: Because there is a
growing demand for the goods or services that businesses provide, market expansion
indicates opportunities for entry and expansion. encourages growth: It gives businesses
a reason to invest in sales, marketing, and research and development to take
advantage of the increased demand. Customers are helped: Increases in innovation,
lower prices, and a wider range of goods and services available to consumers are
frequently the outcomes of market expansion. More and more people adopted
smartphones.
Businesses were able
To reach a wider audience thanks to the internet, which resulted in Market expansion, can be sped up by Increased consumer spending and demand in a strong economy. New technological developments: Markets can be created or expanded by new technologies. Regulations from the government: Market
expansion can be sped up or slowed by favorable regulations, depending on the situation. Changing preferences among customers: New markets may develop, or existing markets may see changes in demand as consumer preferences shift.
The Banzai-Hyros’ combination has the potential to become the marketing operating system
of choice for mid-market and enterprise businesses as they increase spending on virtual
events and performance marketing.
Companies’ Role Leadership:
Goals are set, teams are motivated, a positive atmosphere is created, and sustainable
growth is ensured by effective leaders. Vision and values, as well as how leaders
convey these to stakeholders and employees, are important topics to investigate.
Understanding the Function of Leaders in a Business:
1. Structure and Hierarchy
Of the Company Observe the organization's structure, who reports to whom, and decision-making
processes. This may provide insight into the various leadership roles and
responsibilities.
2. Values and Vision:
Look for statements about the company's values, mission, and vision. These documents
can shed light on the company's expectations for leadership behavior and the kinds.
3. Method of Communication:
Pay attention to the communication styles used by
leaders with customers, employees, and other stakeholders. Strong leadership can be
4. Processes for Making Decisions:
The decision-making process, and how they make decisions. This may reveal the
leadership style and approach the business takes to problems.
5. Responsibilities and roles of leadership:
leaders, and project managers. Know what each role entails in terms of responsibilities
and expectations.
6. Performance and employment:
Examine the employees' overall performance and morale. A positive and productive
work environment should be created by an effective leadership team.
7. Management of Change and Innovation:
Pay attention to the company’s approach to innovation and change. When it comes to
adapting to new technologies and market trends, leaders play a crucial role.
8. Training and development of employees:
Look for evidence of training and employee development programs. Leaders frequently
invest in the skills and knowledge of their teams. Joe Davy (Banzai) and Alex Becker
(Hyros) Belong to this group.
The minds behind Banzai Hyros
Chief Executive Officer, Founder, and Strategic Advisor
Background Marketing, software/product development, SaaS, and e-commerce
Collaboration, scalable systems, direct, data-centric, and performance-focused
leadership styles Important Achievement Banzai' IPO on the NASDAQ in 2023
transformed Hyros into an 8-figure business, Unified Ecosystem for the Business Elite-
Level Ad Tracking and Attribution
Conclusion:
A new era in marketing technology has begun, thanks to the combination of Alex
Becker's Hyros and Banzai by Joe Davy. In this new era, precise attribution and
customer engagement meet. The way businesses plan, carry out, and evaluate their
Marketing efforts is being transformed by their shared vision. While Becker's
technological innovation ensures that performance and accuracy continue to be at the
center of the platform, Davy is leading the charge in expanding Banzai's reach and
influence.
They work well together to reshape contemporary marketing strategy. TheThe
future of data-driven, event-powered marketing is already here, so it's smart to keep an
eye on these two names whether you' re a marketer, founder, or investor. The future of
data, event-powered marketing is already here, so it's smart to keep an eye on these
two names, whether you' re a marketer, founder, or investor.
(FAQS)
Q1: Who is Banzai' owner?
A: Joe Davy founded Banzai and currently serves as the company's CEO.
Q2: Who controls Hyros?
A: Alex Becker started Hyros, which Banzai later bought in 2023. He continues to be
involved as a strategic advisor.
Q3: What is Banzai' function?
A: Banzai is a business-to-business engagement and virtual event platform that
enables companies to conduct webinars, measure ROI, and generate leads.
Q4: What purpose does Hyros serve?
A: Hyros gives businesses that spend a lot of money on digital ads highly accurate ad
tracking, customer journey analysis, and revenue attribution.
Q5: Is this Hyros and Banzai still the same company?
A: Yes, Hyros was purchased by
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